The Internet has been a part of our daily life for a long time now. Finding new customers and selling your product or service online helps with email marketing.
Every one of us regularly uses Google to find the information we need. Most of the time we find what we are looking for on the first page and rarely look at more than two pages in the search results. So in order to increase your market and get more customers, you need to get a foothold on the first page of the search engine.
In terms of this, search or contextual advertising is lined up. Unlike organic output, it is displayed above the search results for your query. The cost per click in contextual advertising depends on many factors. The main purpose of such advertising is to attract as many visitors as possible, ready to buy, to your page with a properly designed ad. Unlike SEO, contextual advertising starts working as soon as you start, but it also stops working when the budget of your advertising account expires.
A separate type of search advertising is re-marketing. This concept involves bringing back users who have once visited your site by showing your ads again to that exact audience. You may also have encountered this: you only need to see information about buying a pair of sneakers or a phone once, and then you will regularly see ads that offer to buy this product, get a discount “only today” and additional bonuses. Properly set up re-marketing is capable of giving a significant increase in revenue.
One of the best methods of promotion on the Internet is mailing lists: by sending regular promotional emails to potential customers, you can increase your sales by several times. Use emails that are connected by a single idea and attract attention. Send promotional information to everyone who has bought from you in the past. Try organizing a mailing list using one of these popular messengers: Facebook Messenger, Telegram, Viber, WhatsApp.