Marketing Team

The marketing department is responsible for identifying, anticipating, and satisfying customer needs and wants profitably. The end goal is to make more profit. Fostering long-term relationships is also another task; thus, money keeps flowing into the company.
The marketing department is at the forefront because it interacts directly with consumers and determines the success or failure of the company in generating revenue. In addition, this department must also synergize with other departments to help achieve corporate goals.

Besides playing an important role in promoting products and increasing sales, the marketing division is also important to introduce the business, thereby generating a strong corporate image. Moreover, the team reaches not only customers or retailers but also investors and the community while creating a corporate image in the eyes of these stakeholders.

We establish strong relationship between the marketing department and other departments. Marketing team must coordinate various business functions to create synergies. It is essential to achieve business success, which contributes to building a competitive advantage. In carrying out its functions, the marketing department also depends on other departments.

Here are some examples:

1. Finance department – ​​coordinating sales targets to prepare budgets and cash flow forecasts.
2. Human resources department – ​​coordinating workforce planning, recruiting new staff, and training and developing existing marketing staff.
3. Production department – ​​coordinating product specifications and product attributes, production capacity, inventory, and logistics of raw materials.
4. Research and development department – ​​developing new products according to market tastes based on information from the marketing department.
5. Information technology department – ​​developing databases and information systems to support marketing activities such as customer relationship management software.