Anyone who works in Internet marketing and search engine promotion will agree that this market is one of the most dynamic. Here in two years, at times, there are more changes than in some other niches in a decade. On the one hand, it does not allow you to relax, but on the other hand – it’s not boring, too.

The SEO market is moving steadily toward greater transparency in the cooperation between the agency and the client, and automation tools are becoming a necessary component of the work. And it should be considered in its strategy as the owners of the companies and independent professionals.

The desire to automate standard processes and monotonous tasks is a natural state for any IT company. In SEO you can automate a lot of things, although at first glance it may not seem obvious. And it’s not even about getting rid of the routine and not particularly interesting tasks. The main advantage is the ability to increase the profitability of the business and work faster, without losing in terms of quality.

First of all, in SEO, you can automate (partially or fully) the following processes:

• technical audit
• collection of the semantic core
• competitor analysis
• problem-setting and project management
• reporting to clients

It’s best to learn not from your own mistakes, but from the successes of others. Competitor analysis can be a great way to get really valuable information that you can use to promote your own projects. The main areas of such analysis are semantics and link profile.

Task setting and project management is an important point. The effectiveness of the work, and therefore the profits received, depends on it. Automation of these moments allows you to avoid chaos, and familiar to many moments when the execution of important tasks drags on for weeks, something gets “lost” and is already before the deadline, and some work is safely forgotten about.

Sending reports is one of the key components of the work in client SEO. Thus, the optimizer demonstrates the results of the work done, and the client, in turn, sees the dynamics of the project. Typically, the reports are sent once a month. But even then it can be very time-consuming. Especially if there are dozens of clients for promotion, and yet the indicators that each of them wants to see are different.