As you walk down the street, you may see many variations of company logos, that is, their trademark. This can be as casual as you walk past famous stores, restaurants, car dealerships and the like, or purposeful as you may go to buy a new smartphone or home appliances or something else. 

When a business is successful, people know the name and logo of the company, not even because they are the ones who bought the products, but simply because it has become too well known among people. Such fame may simply be because of quality and a fair price, or it may be because of proper marketing. 

When creating a business, every businessman wants their products to be valued and the company to be too famous, but it takes hard work. When creating your business, you need to think about the company logo, specifically how it will look and what it will carry. 

You can register a trademark in the UK by filing directly with the Intellectual Property Office, or through an international procedure based on a national registration in another country.

There are no separate trademarks for England or Scotland – one TM is valid for the whole of Britain, which is very important because you don’t have to do the same work in different places

The mark in turn must be distinctive, not descriptive, not misleading to consumers, not contrary to the principles of morality, and not repeat or imitate previously registered trademarks or use protected geographical indications. A trademark can also be registered in Cyrillic – but only in the form of an image (picture), not as a word mark. 

After filing the application to the Office of Intellectual Property, the examination will be carried out within 10 working days, after which the data on the application will be published for filing objections by third parties. This stage takes 2 months. If the application has not received opposition, within 2 weeks after the end of the period, the UKIPO will issue a certificate of registration of the UK trade mark.

It is also worth looking at combining SEO and branding, as in the UK it can be very well beaten and get an increase in customers. Before such an important step, you need to understand consumer behavior. It’s also an important question whether to do it. In fact, yes. You can of course do it but that way you lose:

• An increase in targeted traffic.
• Brand becoming more visible in search engines 
• Gain the ability to sell more products

If you do decide to take this step, then original, quality and active content is also important, because the more information you have, the more likely it is that people will start looking at your brand. 

At this time, you need to remember that the competition is growing every day, so you need to be ready to lure new customers in any legitimate and popular way.